作为一个域名注册管理机构，xyz旗下运营的域名后缀已经从最初的3个（.xyz/.College/.Rent）增加到9个（后来收购的.Security/.Protection/.Theatre/.Cars/.Car/.auto），其中后6个域名后缀均将于2017年1月推出。这些域名后缀不分标准或者溢价域名，所有的域名都是同样的价格。终端用户可以保护他们的关键词、城市名字以及其他高度关注的词用以扩大他们的线上影响力。比如赛门铁克（Symantec）就不光注册了Symantec.Security，还同时收购了Data.Protection、Endpoint.Security以及Network.Security等域名。另外百老汇发行公司Brand Entertainment也保护了从Broadway.Theatre到Tickets.Theatre等多个新顶级域名。
尤其值得一提的是，中小企业俨然已是.xyz域名的最大受益者。目前，数十万美元的资金已经投入到终端企业，比如在输入“Arizona used cars”（亚利桑那二手车）搜索词时，使用Arizona.Cars这样域名的经销商就已在Google中排名第一，领先于Carfax、Autotrader和Car Gurus等行业领导者。
xyz前瞻性的营销策略也带动了一批创业者为他们的新业务和新产品启用新顶级域名。比如，宝马公司前副总裁和英菲尼迪总裁创办的一家新公司就启用了新顶级域名FMC.Auto，旨在打造“未来汽车”，该项目也得到了中国互联网巨头腾讯公司的支持。此外，MeetOlli.Auto是一款3D自动穿梭打印机，在《今日美国》、《财富》杂志以及多个媒体上有展出介绍。
回顾2016年，6月份是.xyz域名爆发性增长期，这可能在整个互联网史上都不曾有过。XYZ单独承担了大约七位数美元的ICANN费用，仅用于支持互联网历史上最大规模的促销活动。在.xyz域名迎来两周年之际，全球共有超过220家注册商、经销商以及代理商共同庆祝xyz两周年，累计超过360万.xyz域名完成注册。相比同期2,507,767个.com的注册量，.xyz域名以3,633,650的实际注册量远超.com域名。
当然，.xyz域名前所未有的增长态势与.xyz域名对滥用的零容忍政策密不可分。通过与许多安全领域的行业领导者合作，xyz反域名滥用团队能够主动监控，实时检测，能够随时暂停用于垃圾邮件，网络钓鱼，恶意软件或其他形式的滥用活动的域名。这样一来，.xyz域名的整个滥用率就能够控制在1%以下。
作为80多个国家中最受欢迎的新域名，每天都有来自世界各地的新的.xyz网站诞生，这让xyz团队备受鼓舞。为了激励更多的用户，xyz每周都会在博客上介绍一些大家比较喜欢的.xyz域名应用案例。
其中，近期一些启用.xyz域名比较有意思的网站如下：
Rascali.xyz – a virtual reality content studio in the US
Intorno.xyz – a 3D music production company in Spain
Multilanguage.xyz – a popular Weebly translation app from Argentina
DoverStreet.xyz – an award-winning production company in the UK
Mixxer.xyz – a graphic design studio in the Netherlands
作为下一代互联网用户的域名后缀，中国一直是.xyz域名最重要的市场。目前，我们已经在中国投入了大量的资金，用于建立实体公司，聘用中国的雇员，在中国区总监张亚川的带领下，获得中国商业执照，获得中国认证。此外，XYZ是目前获得ICANN 批准进行此操作的唯一国外注册局，并且已经成功获得了中国工信部资质审批，得到了网站备案支持。相信2017年.xyz域名将迎来进一步的增长。
XYZ的首席执行官Daniel Negari表示，XYZ将继续投入大量的资金，通过创新的营销策略，直接与注册商渠道展开密切合作。通过大量的市场资源整合，XYZ团队通过利用他们的创意团队，财务资源和热情的追随者，积极寻求新的双赢机会。有了手头现金，XYZ将扩大其营销活动的范围，同时也希望收购更多的域名后缀，这反过来也会为xyz带来更多的现金流，将有更多的资金用于.xyz域名的营销。目前，.xyz域名的爆发性增长已经有目共睹，而对于其他新后缀来说，2016年只是个开始。
2016年.xyz域名应用案例一览：
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TheInstitute.xyz – a multifaceted marketing and advertising agency in the US
Elio.xyz – a Brazilian aerospace farm management system
KarenJWang.xyz – an aspiring UX designer’s portfolio
Euclidea.xyz – a geometric puzzle app from Russia
txtMD.xyz – a SMS based illness diagnosis tool for rural areas
LearningOnline.xyz – a global language learning platform
Engine.xyz – a newly launched startup accelerator by MIT
MindTheGap.xyz – a product development firm in the Netherlands
Rascali.xyz – a virtual reality content studio in the US
Intorno.xyz – a 3D music production company in Spain
Hikers.xyz – Ian Clark’s hiking journal
Lisn.xyz – a music sharing app in India
NPDM.xyz – a student’s design portfolio
Converge.xyz – an informational resource for BMG’s clients
Echoes.xyz – augmented reality audio tours in Vietnam
Fungogo.xyz – a social travel planner in Taiwan
Multilanguage.xyz – a popular Weebly translation app from Argentina
NotebookAndEarth.xyz – a travel journal for 3 adventurers from Azerbaijan
Dino.xyz – a Slack plugin to showcase your work culture
Comuzi.xyz – a digital design firm in the UK
JLin.xyz – the personal site of a creative individual
LetsMath.xyz – an online learning platform for Generation Z
DoverStreet.xyz – an award-winning production company in the UK
BambangYusuf.xyz – a web designer in Indonesia
V-M-C.xyz – a music entertainment agency in Indonesia
CycleFeed.xyz – a cycling blog and podcast in Canada
OpenJC.xyz – a nonprofit in Jersey City
AxisGroup.xyz – a design studio in Argentina
Rodrigo.xyz – a Brazilian web developer’s personal site
Mixxer.xyz – a graphic design studio in the Netherlands
Epitome.xyz – a guide to Greece
Voce.xyz – a street art installation in Germany
Faceboard.xyz – an e-learning platform from South Africa
JonathanItakpe.xyz – a personal site for a developer in Nigeria
Devloops.xyz – an app developer in Egypt
SpinWild.xyz – a digital marketing firm in Taiwan
Percipio.xyz – a VR camera manufacturer in China
Sling.xyz – an Israeli wearable payment – recently acquired for over $10 million USD
Empati.xyz – a nonprofit in Turkey
Hussam.xyz – an entrepreneur in UAE
Playground.xyz – an advertising agency in Australia
JulesDelaveau.xyz – a graphic designer in New Zealand
MusicTalks.xyz – an audio discovery platform from Australia
Practice.xyz – a learning platform that rebranded from ApprenNet.com
Simpa.xyz – an independent medical practice specializing in primary care
TheGoodLife.xyz – a charitable apparel company
PeterCochrane.xyz – the portfolio of a California-based photographer
Resl.xyz – the portfolio of artist and designer, Moritz Resl
FeldOfPlay.xyz – a multifaceted product and graphic design studio
Levalet.xyz – main site of a popular French street artist
Liucid.xyz – an artistic journal of thoughts by Ann Liu
Tantrum.xyz – a lifestyle blog for modern parents
AllisonLaw.xyz – an American’s travel blog
Throne.xyz – a news source and marketplace for streetwear
Dabble.xyz – an innovative dating app
Feed.xyz – a digital marketing studio in London
BrakeTheCycle.xyz – an adventure club of cycling enthusiasts
Fathom.xyz –an IoT company specializing in location emitting Bluetooth beacons
ThatStore.xyz – a Japanese clothing store
Jagzzi.xyz – an online fashion and lifestyle magazine in Tokyo
Kisaburo.xyz – a dedicated website for Kisaburo’s fashion line
Activatr.xyz – a startup incubator in Germany
Milk.xyz – a New Yorked-based popculture site
Dreamr.xyz – a music discovery platform
Maybe.xyz – a creative new shopping app
Exponentials.xyz – a technology hub founded by Deloitte
Rise.xyz – an HR software platform that rebranded from PaySavvy.com
GadgetDaily.xyz – the official website of Gadget Magazine
GetSerendipity.xyz – a free professional networking service
Starship.xyz – robotic delivery technology invented by the founders of Skype
Boomerang.xyz – a family-friendly banking solution